Hiyah! Corduroy Cap

Hiyah! Corduroy Cap by WE LOVE ADV

Because every ride starts with a little hiyah!

Some of us learned discipline in a dojang before we ever learned it on a mountain pass. This cap is a nod to that: our co-founder Ashley's years training in Kuk Sool Won as a kid, throwing her best (wobbliest) side kick years before she ever swung a leg over a motorcycle. The hand-drawn stick figure on the front is baby Ash, throwing a punch—fully committed, mid-stance, zero chill. The kind of focus that, it turns out, transfers pretty well to backcountry riding.

(For those in the know: the hiyah battle cry is called a kihap. This hat's got a little of it—enough to help you kick a leg over the bike and go.)

Made from 100% cotton corduroy with a soft, broken-in feel, the Hiyah! Cap sits somewhere between vintage ball cap and quiet battle gear—just as at home crushing a trail as it is crushing your inbox. The WE LOVE ADV mark rides on the back. An adjustable antiqued gold buckle and breathable cotton twill sweatband mean it's just as comfortable at sunrise on the trail as it is at last call around the fire. This one's for the overachievers, the trail-blazers, and anyone who could use a little kihap today. Wear it like you mean it. Hiyah!

Key Features

• Front & Center: Baby Ash's best punch, embroidered for the world to see
• Back Branding: Classic WE LOVE ADV mark, because you're repping the whole squad
• Premium Material: 100% cotton corduroy—soft, durable, vintage-inspired
• Relaxed Fit: Unstructured six-panel, low-profile crown
• All-Day Comfort: Cotton twill sweatband with six embroidered eyelets
• Custom Hardware: Adjustable strap with antiqued gold metal buckle

Care Instructions

• Spot clean only—no need to full-send this one into the wash.
• For stubborn spots, use warm water and mild dish soap with a soft-bristled brush, then let it air dry.
• Do not soak the entire hat; corduroy holds water like a grudge.

Sizing