Two Helmets. One Frequency.

The Story of WE LOVE ADV & JCOSPHOTO

Inside the helmet, everything goes quiet.

We are Ashley and Jonathan. Husband and wife, co-pilots, creative partners. We live in San Francisco, where the days are loud and the calendars are full. But on the road, with an open line between our helmets, the noise falls away.

We debate the route. We laugh at the absurdity of a rainstorm. We sit in comfortable silence as the landscape shifts from coastal fog to high desert.

We ride our own ride. We share the experience in real-time.

Simple and Cinematic

We didn't just want to consume these moments. We wanted to capture them.

Jonathan documents the texture of the journey through JCOSPHOTO—the grit, the light, the raw beauty of the natural world. Ashley transforms those raw moments into story—editing the film, writing the words, curating the sound.

Together, we let the landscapes, gestures, and quiet in-between moments speak for themselves.

Why This Shop Exists

We built We Love ADV because we couldn't find a brand that represented the soul of why we ride. Not aggressive logos. Not "conquer the mountain" rhetoric. Something that felt more like a creative project than a product.

Every piece in our shop, from Jonathan's fine art prints to our apparel, is an artifact of this lifestyle. When you wear our gear, you aren't just wearing a brand name; you're wearing a reminder to slow down, notice the details, and recognize that our actions ripple outward.

Because if you love the adventure, you have to love the land.

Ashley & Jonathan

Instagram: @welove.adv
YouTube: @weloveadv